Privacy policy

Last updated: 20 February 2026.

This Privacy Policy explains how Silk And Plum Sdn. Bhd. (“Silk & Plum”, “we”, “us”, or “our”) collects, uses, discloses, and safeguards your personal data when you visit our website, create an account, place an order, subscribe to our communications, or otherwise interact with us.

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy.


1. WHO WE ARE

This website is owned and operated by Silk And Plum Sdn. Bhd., a private limited company registered in Malaysia.

We operate as an online-only fashion brand and serve customers across multiple countries internationally.

For any privacy-related enquiries, please contact: hello@silkandplum.com


2. PERSONAL DATA WE COLLECT

We collect personal data that is necessary to operate our business, fulfil orders, communicate with customers, and improve our services.

The types of personal data we may collect include:

a. Information You Provide Directly:

  • Full name

  • Email address

  • Billing and shipping address

  • Contact number

  • Account login details (if you create an account)

  • Order history and purchase information

  • Communications sent to us via email, forms, or customer support

b. Payment Information:

Payments made on our website are processed securely by third-party payment gateway providers.

  • We do not store or process credit or debit card details on our own servers

  • In certain operational circumstances (such as refunds, chargebacks, or order verification), limited transaction information may be accessible to us via our payment providers

All payment data is handled in accordance with the security and privacy standards of the respective payment processors.


c. Automatically Collected Information

When you visit our website, certain information may be collected automatically, including:

  • IP address

  • Browser type and device information

  • Pages viewed and interactions on the site

  • Referral source and general location data (country or region level)

This information is collected through cookies and similar technologies.


3. HOW WE USE YOUR PERSONAL DATA

We use personal data for legitimate business purposes, including but not limited to:

  • Processing and fulfilling orders

  • Shipping products and providing delivery updates

  • Communicating with you about your orders, account, or enquiries

  • Sending newsletters, product updates, and brand communications (where you have opted in)

  • Understanding customer behaviour and purchasing patterns

  • Measuring internal performance and metrics

  • Identifying countries or regions where we operate effectively

  • Recognising repeat or loyal customers for appreciation or special programs

  • Improving our website, products, and services

  • Supporting targeted advertising, remarketing, and algorithm optimisation (where cookies are accepted)

We do not use personal data for purposes unrelated to Silk & Plum’s operations.


4. COOKIES & TRACKING TECHNOLOGIES

Our website uses cookies and similar technologies, as is standard across most e-commerce platforms.

Cookies may be used to:

  • Enable core website functionality

  • Remember preferences and shopping behaviour

  • Analyse website traffic and performance

  • Support marketing, analytics, and advertising efforts

By using our website, you consent to the use of cookies unless you choose to disable them through your browser settings. Please note that disabling cookies may affect website functionality.


5. SHARING OF PERSONAL DATA

We may share personal data with trusted third parties only where necessary to operate our business, including:

  • Payment gateway providers

  • Shipping and logistics partners

  • Website hosting and e-commerce platform providers

  • Email marketing and customer communication platforms

  • Analytics and advertising service providers

We do not sell, rent, or trade your personal data to third parties.

All third-party service providers are required to handle personal data in a manner consistent with this Privacy Policy and applicable data protection laws.


6. INTERNATIONAL DATA PROCESSING

As an international online business, customer data may be processed, stored, or accessed in countries outside your country of residence, including Malaysia, Singapore and other jurisdictions where our service providers operate.

By using our website and services, you acknowledge and consent to the transfer of your personal data across borders. We take reasonable steps to ensure that personal data is handled securely and in accordance with applicable privacy standards.


7. DATA RETENTION

We retain personal data only for as long as necessary to:

  • Fulfil orders and provide services

  • Comply with legal, accounting, or regulatory obligations

  • Resolve disputes and enforce agreements

When personal data is no longer required, we take reasonable steps to delete or anonymise it.


8. MINORS & AGE CONSIDERATIONS

Our website is open to all users and does not sell age-restricted products.

However:

  • Purchases on our website require the use of a valid payment method

  • We do not knowingly collect personal data from minors

  • We strongly encourage individuals under the age of 18 to shop with the involvement and supervision of a parent or legal guardian

If we become aware that personal data has been collected from a minor without appropriate consent, we will take reasonable steps to remove such data.


9. DATA SECURITY

We take reasonable administrative, technical, and organisational measures to safeguard personal data against unauthorised access, loss, misuse, or disclosure.

While we strive to protect personal data, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.


10. YOUR RIGHTS

Subject to applicable laws, you may have the right to:

  • Request access to the personal data we hold about you

  • Request correction of inaccurate or incomplete data

  • Request deletion of your personal data (subject to legal and operational requirements)

  • Withdraw consent for marketing communications at any time

To exercise these rights or for any privacy-related enquiries, please contact:
hello@silkandplum.com


11. THIRD-PARTY LINKS

Our website may contain links to third-party websites. We are not responsible for the privacy practices, content, or security of external websites. We encourage you to review the privacy policies of any third-party sites you visit.


12. CHANGES TO THIS PRIVACY POLICY

We reserve the right to update or modify this Privacy Policy at any time.

Any changes will be posted on this page, and continued use of the website after such updates constitutes acceptance of the revised Privacy Policy.


13. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy or how your personal data is handled, please contact Silk And Plum Sdn. Bhd. at hello@silkandplum.com